Le esperienze degli ultimi anni relative alle ondate di calore (indimenticabile il 2003) suggeriscono di prestare particolare attenzione alle conseguenze per la salute delle temperature estive elevate.
Quale contributo possono fornire la comunicazione e il marketing sociale nel favorire l'adozione di comportamenti appropriati, in particolare da parte di soggetti a rischio, in caso di forti incrementi di temperatura?

Chiediamo a chi si occupa di comunicazione presso ARPA, Aziende Sanitarie, Enti Locali, ecc di condividere letteratura, progetti, link e materiali su questo tema.
Paolo Lauriola e Giuseppe Fattori

Tra gli studi più recenti segnalati:

• M. S. O'Neill et al., "US local action on heat and health: are we prepared for climate change?", Int J Public Health 2010, 55(2):105-12.
• J. Wolf, W. N. Adger, I. Lorenzoni, V. Abrahamson, R. Raine, "Social capital, individual responses to heat waves and climate change adaptation: An empirical study of two UK cities", Global Environmental Change 2010, 20: 44–52
• L. Bedsworth, "Preparing for Climate Change: A Perspective from Local Public Health Officers in California", Environmental Health Perspectives 2009, 117 (4).
• V. Abrahamson, et al., "Perceptions of heatwave risks to health: interview-based study of older people in London and Norwich", UK. Journal of Public Health 2009, 31 (1): 119–126.
• Reid C, O’Neill M, Gronlund C, et al., "Mapping community determinants of heat vulnerability", Environmental Health Perspectives 2009.
• I. Lorenzoni, S. Nicholson-Cole, L. Whitmarsh, "Barriers perceived to engaging
  with climate change among the UK public and their policy implications", Global
  Environmental Change 2007, 17 (3–4), 445–459.
• Public Health response to heat-waves: a set of information sheets (Annex, WHO-Euro)
• M.S. O’Neill et al., Preventing heat-related morbidity and mortality: New approaches in a changing climate, Maturitas 2009, 64: 98–103.
• S.M. Bernard, M. A. McGeehin, "Municipal Heat Wave Response Plans", American Journal of Public Health 2004, 94 (9).
• S. Cutter, B.J. Boruff, W.L. Shirley, "Social vulnerability to environmental hazards", Social Science Quarterly 2003, 84 (2), 242–261.

Link

• Extreme Health - CDC di Atlanta
• Heatwave - Health Protection Agency, UK
• Heatwave plan for England 2009 - NHS, DH, England